Design. Three
Who are Three?
Three is the fourth-largest mobile network operator in the United Kingdom, with about 10.6 million subscribers as of May 2024.
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The company launched on 3 March 2003 as the UK's first commercial 100% 3G network. They provide 3G, 4G and 5G services through its own network infrastructure.





Setting Up an Engaging Amazon Store for Three
​Following the successful setup of an Amazon Store for ZTE, Three reached out to us, inspired by our work, and expressed their interest in establishing their own Amazon Store. They envisioned a storefront that not only showcased their products but also told a compelling story about their brand.
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Three's goal was to create an Amazon Store that provided a seamless and engaging experience for their customers. They wanted to communicate the story behind their products, highlight the benefits of connecting with their services, and guide customers on how to make those connections effectively.
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To bring Three's vision to life, we began by developing a detailed user experience (UX) plan and wireframe for their Amazon Store. This structured outline served as the foundation for designing a captivating and user-friendly storefront. The key elements of the wireframe included:
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Homepage Design:
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A visually appealing introduction to Three's brand and story.
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Highlighted key products and services.
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Engaging visuals and compelling narratives that draw customers in.
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Product Pages:
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Detailed descriptions of each product, including their unique features and benefits.
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High-quality images and videos to provide a comprehensive view.
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Customer reviews and ratings to build trust and credibility.
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Brand Story Section:
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An area dedicated to sharing the history and mission of Three.
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Insights into the innovation and technology behind their products.
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Testimonials and success stories from satisfied customers.
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Connection Guide:
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Step-by-step instructions on how customers can connect and integrate Three’s services.
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Tips and tricks for maximizing the use of their products.
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Contact information and support options for further assistance.
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Interactive Features:
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Interactive elements such as 360-degree product views and comparison charts.
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Quizzes and surveys to help customers find the best products for their needs.
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Promotional banners and limited-time offers to incentivize purchases.
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By focusing on these elements, we ensured that Three's Amazon Store would not only attract potential customers but also provide them with an immersive shopping experience. The strategic layout and engaging content were designed to guide visitors effortlessly through the store, ultimately leading to higher engagement and conversion rates.
In conclusion, our collaboration with Three on their Amazon Store setup was driven by a shared vision of storytelling and customer connection. The carefully crafted UX and wireframe set the stage for a successful launch, positioning Three as a standout brand on the Amazon platform.
Store Elements







Results
Three are going CRAZY over their new Amazon Store! They said...

The new style of the Amazon has brought more eyes to their products. A BIG BIG improvement!

The story is complete! User navigation is simple and they now recieve less calls regarding customer queries.

The new design is made the Amazon store look more lively. Sales have now increased by 20%.
"Given their successful management and delivery of ZTE's store, we anticipated the highest quality for our project, and they delivered exactly that."
Three UK
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